Counterpoint provides an integrated advertising management platform for audio networks, broadcasters, radio stations, podcasters, and broadcast groups. With more than 30 years of experience, the company helps organizations manage the operational and financial work behind airtime, digital, podcast, and sports advertising.

Its platform brings sales, scheduling, distribution, billing, affiliate tracking, and performance measurement together. Products include tools for creating proposals with audience research and inventory data; managing orders, commercial scheduling, copy rotation, billing, and reporting; and tracking affiliate relationships and spot delivery. A web-based affidavit system distributes logs to affiliate stations and collects confirmations that commercials aired. Digital products include programmatic sales tools and real-time metrics.

Counterpoint also offers hosting, user training, process optimization, integrations with airtime and digital systems, and custom development. Its modules can be used individually or combined into a broader workflow solution. Designed to scale across teams and networks, the platform supports advertising operations from proposal through proof of performance, helping reduce manual work and improve accuracy, visibility, and control.