Counting Upward

Counting Upward LLC is a financial advisory firm focused on helping business owners build economic well-being through cash-flow management, capital growth, and strategic tax planning. Led by Marinett Aranguren, an economics and finance expert with more than two decades of experience supporting business owners across the Americas, the firm offers guidance to strengthen operations and support business performance.

Its services span business formation and planning, including start-up support, entity selection, and business planning. Through KPIIFY, Counting Upward provides real-time financial tracking and custom performance dashboards to inform business decisions. The firm also offers online bookkeeping, financial cleanup, and proactive tax preparation for federal, state, and local requirements.

For businesses and individuals, its tax return preparation services include filing, compliance support, and strategic planning. Additional offerings include investment tax planning, investment analysis, retirement strategies, and estate planning. Clients can use a secure portal for real-time reports, document sharing, and direct communication with their advisory team. Counting Upward invites clients to book a session to discuss their financial needs.