CountMatters

CountMatters, formerly known as IMAS Group, has been a trusted partner for over 30 years, transforming data into actionable insights that enhance decision-making across various sectors. The company specializes in people counting and visitor flow optimization solutions, catering to industries such as retail, transportation, education, hospitality, and urban planning. Utilizing advanced technology and their proprietary web-based management software, Xperio, CountMatters collects and analyzes visitor data from multiple sources, providing clients with invaluable insights into customer behavior.

With over 30,000 installations across Europe and Southeast Asia, CountMatters supports its customers with a comprehensive suite of services, including hardware, software, installation, and ongoing maintenance. Their dedicated team collaborates with a robust international network to ensure quick response times and tailored solutions to meet client needs. Guided by industry experts, CountMatters is committed to empowering organizations with the vital visitor and sales data necessary to maximize value and improve customer experiences.