Coup de Pédale

Coup de Pédale creates boutique cycling experiences for passionate recreational riders and people who follow professional cycling. With a focus on the drama, heroism and culture of the sport, the brand brings people together to enjoy cycling on and off the bike. Its events and challenges are designed for individuals and businesses, with both public and custom formats available. Activities welcome road, gravel and mountain-bike riders, and emphasize a personal, intimate atmosphere, quality use of participants’ time and enjoyment over performance.

For companies, Coup de Pédale also offers group challenges that run for around six months, supporting teams as they work towards a healthier lifestyle and a shared cycling goal. The brand’s community connects people with a common love of cycling through events and challenges. To support that community, Coup de Pédale sells its own line of cycling and leisure clothing, as well as accessories and gadgets. Its wider offering also includes a pop-up bar, food and event trailer services, and brand storytelling, alongside opportunities to arrange tailored events and experiences.