COVIAR is a brand that represents a public-private organization dedicated to managing and coordinating actions to achieve the goals of the Vitivinicultural Strategic Plan (PEVI) in Argentina. Comprised of 13 private entities from wine-producing provinces, along with INTA, INV, Provincial Governments, and the Ministry of Agroindustry, COVIAR aims to bring collective benefits to all stakeholders. Through collaborations with universities, scientific institutions, and others, COVIAR has transformed the Argentine wine industry into a dynamic chain.

The Strategic Plan, formulated at the end of 2000, guides the development of the viticulture sector in Argentina for the coming years. COVIAR's mission is to promote the implementation of this plan, fostering the organization and integration of industry actors, as well as innovation in products and processes that add value to the sector. With a focus on sustainability, COVIAR envisions positioning the Argentine wine industry as a competitive global player, enhancing the sector's reputation and consumer recognition