PropellerAds is a global performance marketing and user acquisition platform that helps advertisers reach audiences across social feeds, the open web, messaging apps, and programmatic inventory. Its multichannel network provides access to more than two billion users, with traffic formats including Paid Social, Push and In-Page Push notifications, Popunder ads, Interactive ads, and Telegram Mini Apps. Advertisers can promote e-commerce products, mobile apps, software and utilities, finance services, iGaming offers, and lead-generation campaigns, with targeting and optimization designed to support goals such as installs, sales, leads, deposits, and brand awareness.

The platform combines campaign management tools with AI and machine-learning features, including NIKO AI, which helps users set campaign goals, select bidding strategies, and launch tests. PropellerAds also offers automated optimization, traffic and targeting controls, and AI-generated creatives for Push ads. Its services are aimed at affiliates, agencies, media buyers, direct advertisers, brands, and CPA partners. To support campaign planning and skill development, the company provides case studies, e-books, tutorials, webinars, a help center, and media buyer certification resources.