CraftyLu is a creative haberdashery and online craft shop founded by Lupe Mouriño, offering supplies and inspiration for sewing, knitting, crochet, macramé, and other handmade projects. The brand also has a physical location in Montealto, A Coruña, and presents its shop as a welcoming place for people who share a love of textiles, yarn, and traditional crafts.

Its product range includes distinctive fabrics sold by the cut, natural yarns and cottons, knitting and crochet needles and accessories, sewing notions, kits, patterns, and craft materials. Customers can also find scrapbooking supplies, creative stationery, books, manuals, and magazines featuring patterns and projects. CraftyLu sells selected products from brands such as Prym, ChiaoGoo, Katia, Casasol, Hidalgas, Tilda, Tulip, and Mez Fabra, alongside items from its own CraftyLu collection, including handmade-style accessories and garments.

Beyond retail, the brand shares ideas through its blog and offers courses and activities connected with creative crafts. CraftyLu brings together carefully selected materials, practical resources, and a personal enthusiasm for making, restoring, and creating.