CRAI

CRAI is an Italian supermarket brand with more than 50 years of history, rooted in local communities and a focus on quality, value and good food. Its network of stores spans regions from Valle d’Aosta to Sicily and Sardinia, serving customers through neighbourhood supermarkets and participating CRAI Extra and Cuor di CRAI locations. Customers can find store-specific offers and promotions online, while CraiGo provides a way to shop for groceries from home.

CRAI’s own-brand range covers everyday food and household needs, alongside specialist products. It includes CRAI for quality and value, CRAI Bio organic products, CRAI Eco household goods, and Piaceri Italiani and La Rosa dei Gusti for Italian flavours and culinary excellence. Other lines include CRAI Sport, CRAI Proteico, wellness and personal-care products, pet food under Randy, and Italian wines through Cantina CRAI. The brand also shares recipes, practical advice and news. Its CartaPiù loyalty programme offers points and rewards.