Creator Money is a Utah-based financial planning and wealth management firm serving creators and founders nationwide. Founded by CFP® Abby Morton, the brand focuses on helping people in the creator economy manage finances shaped by brand deals, affiliate income, and other business revenue. Its approach combines practical guidance with education, aiming to make financial decisions clearer and reduce the burden of managing money.

Services include tax planning and optimization, retirement planning, investment management, bookkeeping support, cash flow systems, and guidance on qualifying for a mortgage with nontraditional income. Clients can begin with a planning engagement that reviews taxes, cash flow, and insurance and provides a personalized roadmap and checklist. Ongoing support is available for implementing and managing financial strategies. Creator Money also offers resources such as guides, a podcast, and a newsletter.

The firm emphasizes plain-language advice, transparent pricing, and a nonjudgmental experience. Its goal is to help clients organize their financial lives, make informed decisions, and build lasting wealth.