Cricut India offers smart cutting machines, crafting supplies, tools, and project inspiration for people who want to create personalized items. Its range includes the Cricut Maker 4, Explore 5, Joy 2, Joy Xtra, Joy, and Maker 3, with options for larger, more advanced projects as well as compact machines for everyday crafting. Depending on the model, machines can make items such as vinyl decals, stickers, cards, and T-shirts, while the Maker 4 can also cut wood, engrave metal, and deboss leather.

Cricut pairs its machines with an easy-to-learn design app and a design library, enabling users to create designs from scratch or customize them with names, text, colors, fonts, and effects. The company also sells blades and tips, mats, pens and markers, EasyPress mats, foil transfer sheets, paper and cardstock, vinyl, iron-on materials, specialty vinyl, and transfer tape. Its website features product bundles, project guidance, machine comparisons, and shopping information, helping customers move from inspiration and design to cutting, assembly, and finished gifts or personalized creations.