The brand represents the thriving football scene in the Pays de Savoie region, encompassing three prominent clubs: FC Annecy, Thonon-Evian Grand Genève FC, and US Annemasse-Ambilly-Gaillard. Each club brings its unique flair, contributing to the local sports culture and engaging the community through various competitions and events.

FC Annecy competes in Ligue 2 and has shown resilience with notable performances in cup competitions, often leading to exhilarating encounters that excite local fans. Thonon-Evian Grand Genève FC, a competitor in the National 2, draws support for its impressive match strategies and thrilling comebacks on the field. Meanwhile, US Annemasse-Ambilly-Gaillard plays a crucial role in the regional D1 league, emphasizing the development of grassroots football and fostering local talent.

Collectively, these clubs offer a diverse range of products and services, including match tickets, merchandise, and community engagement initiatives, ensuring fans are at the heart of the action while promoting the beautiful game throughout Haute-Savoie.