Dr. Richard
@crossroaddpc.com
Crossroad Health DPC - Direct Primary Care provides DeSoto County with exceptional relationship, access and value with your doctor for a low affordable fee.
Dr. Richard's Company Logos


Dr. Richard's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#3D72B7
Steel Blue
61, 114, 183
214, 50, 48
67, 38, 0, 28
#FA9ADD
Lavender Rose
250, 154, 221
318, 91, 79
0, 38, 12, 2
#002F4D
Prussian Blue
0, 47, 77
203, 100, 15
100, 39, 0, 70
About Dr. Richard
Crossroad Health DPC is a direct primary care practice serving Southaven and DeSoto County, Mississippi. Led by Dr. Richard (Rick) Kelly, the practice offers a patient-focused alternative to the traditional health insurance model, with care provided through an affordable monthly membership. Memberships start at $39 per month for adults, according to the website.
The practice emphasizes personal relationships, convenient access to a physician, and time to discuss health needs. Dr. Kelly works with patients to make medical information easier to understand, including following up on diagnostic test results and helping patients navigate next steps in their care. Crossroad Health DPC presents its approach as a way to support more personalized primary care and help patients make informed decisions.
Services include direct primary care and aviation medical exams, also described as flight physicals. The website provides information about benefits, pricing, frequently asked questions, and joining the practice, as well as a free consumer guide to primary care. Crossroad Health DPC is located on Goodman Road East in Southaven.
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Health
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