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Hex Code
Color name
RGB
HSL
CMYK
#FF9800
Pizazz
255, 152, 0
36, 100, 50
0, 40, 100, 0
#FF8763
Salmon
255, 135, 99
14, 100, 69
0, 47, 61, 0
#802B62
Camelot
128, 43, 98
321, 50, 34
0, 66, 23, 50
Lazada Group, founded in 2012, is Southeast Asiaβs leading eCommerce platform, operational in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and robust logistics to create an unparalleled shopping experience, aiming to serve over 300 million customers by 2030.
Key offerings include LazMall, which launched in 2018 as the region's largest virtual mall, featuring over 32,000 renowned international and local brands. LazMall ensures product authenticity, rapid delivery, and easy returns, setting a high standard in retail. Moreover, the Lazada Marketplace enables retailers to reach millions of customers, providing extensive services that include secure payment solutions and marketing analytics.
Lazada also champions cross-border shopping, connecting Southeast Asian consumers to international brands and products, while showcasing local sellers through its Global Collection channel. Combining technology, logistics, and customer-centric approaches, Lazada is redefining retail in Southeast Asia, making it a preferred destination for shoppers and brands alike.
Brand industry
E-commerce and Shopping
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