It brings together data from advertising platforms, websites, CRM systems, phone calls, and online forms to show the customer journey from first click to order. By accounting for revenue alongside advertising costs, cost of goods, taxes, and payment processing fees, crosstat helps businesses compare the true profitability of their marketing channels rather than relying on revenue alone.

The service offers dashboards, customizable reports, goals and plan-versus-actual tracking, funnels, cohorts, and lifetime value analysis. Users can examine advertising spend down to individual listings, investigate stalled deals, track calls with call-tracking tools, and annotate charts to compare periods around business changes. A radar and configurable notifications can flag issues such as rising cost per lead, with reports delivered by email or Telegram. Integrations include services such as Yandex Direct, VK Advertising, Avito, Bitrix24, and Tilda, with additional connections available in beta. Businesses can also send order data through an API.