Cruise
@cruise.money
Cruise Money understands your financial world, turns data into clarity, and helps you align your money the way you need. day by day, decision by decision.
Cruise's Company Logos
Cruise's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5F418B
Victoria
95, 65, 139
264, 36, 40
32, 53, 0, 45
#110326
Black Rock
17, 3, 38
264, 85, 8
55, 92, 0, 85
#FAFAFA
Alabaster
250, 250, 250
0, 0, 98
0, 0, 0, 2
About Cruise
Cruise Money is an India-focused financial technology brand building what it calls “financial superintelligence”: a clearer, more personalised way to understand and manage money. Its app brings a user’s financial picture together, including investments, cashflows, and accounts, then explains what is working, what needs attention, and possible next steps. Rather than leaving people to interpret charts or offering generic advice, Cruise aims to provide practical guidance grounded in their own financial data.
The platform is designed to identify issues such as idle cash, overlapping funds, investment costs, changing spending, and gaps between savings and long-term goals. Its WealthSpan score is intended to show financial direction as well as current status, while ongoing monitoring flags developments that may warrant action. Cruise also describes a 45-day onboarding process that builds a more informed picture over time.
The brand is developing an agentic card, planned to roll out around Diwali 2026, which aims to help users fund purchases using their wider financial situation.
Brand industry
Finance
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