Cru World Wine is an international marketplace for buying, selling, storing and managing fine wine and spirits. The company offers access to wines from established and emerging regions, including Bordeaux, Burgundy, Champagne, Tuscany, Rioja, Australia, South Africa, the Americas and beyond, as well as whisky, port, sherry, cognac, gin, vodka and other spirits. Customers can browse marketplace listings, compare vintages, explore new releases and selected wines, and participate in buying and selling through bids and offers.

Cru also provides tools for managing wine portfolios, tracking performance, assessing relative value and reviewing market research. Its services include wine storage and custody, transfers, delivery arrangements, and condition verification checks. Educational resources include wine and whisky investment guides, market research, video content and a vintage quality guide. Customers can use the Cru Wine app and AI Wine Expert, while businesses and producers can access portfolio management, producer partnership services and product demonstrations. With warehouses in the UK, Hong Kong, Singapore and France, Cru supports international shipment and serves collectors seeking a marketplace alongside practical tools and services for managing fine wine and spirits.