Cruva

Cruva is a creator growth platform that helps brands build and scale TikTok Shop affiliate programs. Its software brings creator discovery, outreach, campaign management, content, and performance tracking into one connected workspace. Brands can search for creators by category, sales performance, content style, and fit, and discover affiliates already promoting competitors. Automated workflows coordinate invitations, direct messages, sample follow-ups, creator briefs, posting reminders, and team handoffs, using creator responses and activity to guide next steps.

Cruva also supports private creator communities, contests, rewards, and reactivation campaigns, helping brands encourage repeat posting and build a reusable library of user-generated content. For paid marketing, brands can review creator permissions and turn approved creator content into Meta ads, with campaign results such as attributed sales and return on ad spend presented in the platform. Cruva offers AI assistance for tasks including drafting creator invitations, alongside analytics for affiliate sales, outreach, posts, and campaigns. The company says more than 2,500 brands use its platform to grow TikTok Shop affiliates.