Cruz is a renowned brand that encompasses the legacy of Carlos Cruz-Diez, a visionary artist known for his contributions to the world of color and kinetic art. With the support of his dedicated family, the Cruz-Diez legacy thrives through the management, conservation, and distribution of his works. The Cruz-Diez Foundation, established in 2005, plays a pivotal role in preserving Cruz-Diez's artistic heritage through research, exhibitions, and educational programs around the globe.

They aim to promote the study and appreciation of his life and work, ensuring the continued existence and transmission of his legacy. Atelier Cruz-Diez Paris, operational for over forty years, is responsible for the management, diffusion, and conservation of the artist's work. This Paris-based studio houses a team of experienced professionals specializing in conservation, restoration, communication, and project management.

Articruz, another studio under the Cruz brand, focuses on the conservation, restoration, and management of the artist's works. They also represent Cruz-Diez in significant international art events. The Cruz-Diez Documentation Center, lovingly nurtured by Cruz-Diez's family, collects and preserves the artist's personal and professional documents, offering a profound understanding of his journey and contributions to the art world.

Cruz continues to honor Carlos Cruz-Diez's artistic vision and legacy, ensuring that his profound impact on art and color remains celebrated and accessible