Kraken is a global financial technology brand that has provided access to crypto markets since 2011. Trusted by millions of people worldwide, it offers tools for individuals, active traders, businesses, and institutions to buy, sell, trade, and manage digital and traditional assets. Customers can trade hundreds of crypto pairs, use spot and margin trading, access perpetual futures, and buy stocks and ETFs where available. The platform also supports recurring purchases, crypto conversion, bundles, and staking, alongside borrowing against crypto and VIP services for eligible users.

For active traders and developers, Kraken provides advanced trading through Kraken Pro, desktop tools, APIs, and a command-line interface. Kraken Wallet enables self-custody and access to decentralized finance, while its money app supports sending and spending cash or crypto. Institutional services include exchange trading, over-the-counter liquidity, staking, custody, and integrated offerings for organizations such as asset managers and corporations. Kraken also offers tokenized equities through xStocks and infrastructure services for platforms and token projects. Its stated priorities include security, proof of reserves, and market liquidity.