SINCE 1939 is a flagship wine and spirits retailer operated by Chua Song Seng Sdn Bhd, drawing on the company’s experience in the industry since 1939. The brand offers a broad selection for adult customers, including fine wine, whisky, champagne, cognac and brandy, gin, liqueurs, rum, vodka, tequila, soju, Chinese spirits, and other beverages. Its online shop features new arrivals, best sellers, top-rated products, and exclusive deals, with options such as Speyburn whiskies, Highland Park, Grey Goose, and Cape Mentelle Chardonnay.

Beyond retail, SINCE 1939 presents its outlet as a place for working professionals to meet, talk, or relax. Customers can enjoy an open seating area, while a private party room with a KTV sound system is available, supported by a professional service crew. The brand also promotes events, including wine festivals, and offers membership promotions and newsletter updates about products, sales, and activities. Access to the site is subject to its stated age and religious eligibility requirements.