Cure Kids is a renowned brand dedicated to raising funds for groundbreaking research in child health. With a focus on supporting high-impact medical research projects in New Zealand, Cure Kids aims to save, extend, and improve the lives of children diagnosed with serious and life-limiting health conditions. As the largest non-governmental funder of child health research, Cure Kids has invested over $60 million in research that has revolutionized the diagnosis and treatment of childhood diseases and conditions.

Their funding supports researchers across a wide range of areas, including childhood cancers, inherited heart conditions, epilepsy, infectious diseases, cystic fibrosis, mental health, and more. By fostering imagination and encouraging wide-ranging thinking, Cure Kids empowers researchers to envision innovative solutions for children's health challenges. With the generosity and support of individuals, businesses, and community groups, Cure Kids continues to make a measurable difference in the health and well-being of children in New Zealand