Curly Bird Studio provides email marketing software and services designed specifically for independent quilt shops. Its platform helps shop owners use point-of-sale customer data to build relationships and communicate more consistently, without taking time away from serving customers, teaching classes, or running the business. Users can create branded emails with hundreds of ready-to-use templates and AI-generated content, automate routine messages such as welcome emails and class reminders, and access marketing guidance tailored to their shop. The service can connect with hundreds of apps and platforms, includes tools built for Rain POS, and offers options for other systems where practical integrations can be developed.

Curly Bird Studio supports customers through onboarding, instruction on emails, landing pages, and automations, and twice-monthly small-group marketing roundtables. Its Momentum plan combines the software, automation library, customer segmentation, analytics, and group guidance. The Partnership plan adds a done-for-you monthly newsletter, quarterly performance reviews and strategy sessions, a shared marketing workspace, and priority support.