CurtLink is a link-management platform designed to help individuals, businesses, and marketing teams create, customize, and measure links. Its URL shortener turns long addresses into concise links, with options for memorable aliases and custom branded domains. Users can monitor link performance through analytics covering clicks, referrers, locations, devices, operating systems, and languages, and add tracking pixels to support conversion measurement and retargeting.

The platform also offers WhatsApp link generation, allowing users to create shareable links with custom text and track or edit them. Its bio-link tool lets customers gather multiple destinations on a customizable page and share them through a single URL. For campaigns and other uses, CurtLink provides dynamic QR codes with customizable colors and scan tracking, along with custom landing pages.

Additional capabilities include team accounts with configurable permissions, a developer API, and integrations with services such as Google Analytics, Google Tag Manager, Zapier, Slack, and social advertising platforms.