CUSP NYC

CUSP NYC is a New York creative consultancy and art gallery founded by marketing and public relations executive Brian Maloney. Together with The Idea Trip, it offers ways for the public, corporations and experienced collectors to discover and acquire art. Its portfolio features contemporary artists alongside secondary-market works, including pieces by Jean-Michel Basquiat, Keith Haring, Sol LeWitt and Robert Rauschenberg.

The company provides art sourcing and collection support, curatorial services for private collections and commercial spaces, large-scale mural installations, and collaborative creative projects. Its programs include customized curation for homes and businesses, as well as art presentations developed with partners. A featured collaboration with Compass Real Estate placed works by contemporary artists in a Greenwich Village residence.

CUSP NYC has presented exhibitions at its Sunset Park gallery, including Blue State of Mind, Make Room and RISE, showcasing artists working across varied styles and media. Drawing on Maloney’s background in brand marketing and his use of visual arts in creative campaigns, CUSP NYC brings artists, clients and spaces together through accessible art experiences.