Cust
@cust.co
Cust deep-researches your data to find risk & growth signals, prioritize customers, and draft retention actions you can run in 1-click.
Cust's Company Logos
Cust's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FD7E14
Ecstasy
253, 126, 20
27, 98, 54
0, 50, 92, 1
#8BE5E6
Riptide
139, 229, 230
181, 65, 72
40, 0, 0, 10
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
About Cust
Cust is an AI customer success platform designed to help businesses improve customer retention, adoption, and growth. Its Retention Agents continuously research customer conversations and account data to identify signs of risk, uncover expansion opportunities, and recommend timely next steps. Teams receive prioritized account insights, including why an account needs attention and what action may help.
The platform can also draft and execute multi-step tasks in one click, such as preparing QBR briefs, forecasting churn, calculating ROI, and drafting renewal proposals. Cust aims to give every customer more consistent attention without relying on rigid automations, extensive email templates, or lengthy implementations.
Cust connects with more than 24 tools, including Salesforce, HubSpot, email and calendar services, support platforms, analytics products, and data warehouses. Integration availability varies by plan, and the company offers four subscription tiers, from Foundation to Enterprise, with monthly credits and unlimited seats. Cust states that it is SOC 2 Type II certified, HIPAA and GDPR compliant, and CASA verified, with customer data encrypted in transit and at rest.
Brand industry
Computers Electronics and Technology
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