Custom Cruisers

Custom Cruisers is a specialist custom-bike brand based in Zwolle, the Netherlands, combining a workshop, physical shop, online store, and enthusiast community. Founded around a passion for beach cruisers and lowriders, the business hand-builds made-to-measure bicycles shaped around each customer’s ideas and style. Its custom builds include lowriders, choppers, beach cruisers, cruisers, and other distinctive designs, with options to customize an existing bike or start from an original concept.

The webshop serves custom-bike owners and home builders with a broad selection of frames, wheels and tires, forks, handlebars, saddles, drivetrain parts, brakes, lighting, accessories, and merchandise. It carries products from brands including Ruff Cycles, Electra, Kenda, Shimano, Sturmey Archer, and KMC, as well as parts made to order. Custom Cruisers also offers workshop services such as welding, coating, grinding, painting, and assembling. Its portfolio showcases past builds, while community rides, tours, and events connect bike enthusiasts in the Netherlands and beyond. The brand’s guiding idea is simple: “Life’s too short to ride boring bikes.”.