Customer Science Lab is a customer science and innovation company focused on helping organisations build lasting relationships and drive long-term asset value. Its work addresses customer and employee asset value, as well as sponsorship, with services spanning customer insights, consultancy, and agile strategy development, execution, and measurement. The company’s approach centres on understanding the factors that strengthen or weaken relationships and using those insights to support sustainable revenue growth.

A key offering is the Customer Relationship Strength Score, a proprietary measure developed by Customer Science Lab to assess the strength of a company’s relationships with its customers. The score can be calculated for an individual consumer, a company, or an industry. As an outside-in Voice of the Customer metric, it helps organisations identify important accelerators and detractors in relationship building and compare performance with industry averages. Customer Science Lab also presents innovation-led work to improve employee asset value and create long-term value through sponsorships.