Custom SLR is a brand that specializes in creating innovative products designed by photographers, for photographers. It all began when three photographers identified a common problem - tangling camera straps. Determined to find a solution, Ivan Wong, a professional sports photographer, partnered with his brother Ben and friend Anne to design and build a prototype called the C-Loop.

This device effectively prevents camera straps from tangling or getting in the way, providing photographers with a seamless shooting experience. The success of the C-Loop was overwhelming, with over 2,000 units sold just a week after its launch on Kickstarter. This initial triumph gave birth to Custom SLR, a company dedicated to continuous innovation.

In addition to the C-Loop, they have introduced other creative camera accessories like the Split Strap, M-Plate, and ProDot. The brand is headquartered in the San Francisco Bay Area and takes pride in manufacturing most of its products in the USA, supporting local jobs and employing eco-friendly business practices. Thanks to the support of Kickstarter and their loyal global community, Custom SLR has the opportunity to pursue their passion and deliver quality products to photographers worldwide