

Hex Code
Color name
RGB
HSL
CMYK
#C90506
Milano Red
201, 5, 6
360, 95, 40
0, 98, 97, 21
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0153A7
Endeavour
1, 83, 167
210, 99, 33
99, 50, 0, 35
Welcome to the world of Cheng Woo Hoi (CWH), a brand that supports sports through the practice of martial arts such as Tae Kwon Do, Hapkido, and Gumdo, while promoting Korean culture. Our mission is to immerse students in a disciplined world that satisfies both their body and spirit. As a brand, our vision is to continue being a leading institution in generating highly competitive athletes, while also fostering the personal development of each student, guided by the values and principles established by our founder, Sun Myung Kim.
Our core values include constancy, discipline, respect, honor, and brotherhood, forming the foundation of our teachings. Additionally, we adhere to key principles such as loyalty, filial piety, marital fidelity, and respect for elders, teachers, and life. CWH was founded by Dr.
Sun Myung Kim, a highly accomplished martial artist who achieved great success in various competitions. He established the Institute Cheng Woo Hoi in Guadalajara, Mexico in 1982, subsequently expanding to over 200 schools nationwide. Unfortunately, the brand experienced a setback in 2004 with the tragic loss of Dr.
Kim. Despite this, his legacy lives on as CWH continues to teach, promote, and certify over two thousand students in the martial arts discipline of Tae Kwon Do. Join us in discovering the essence of martial arts and Korean culture
Brand industry
Sports
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