Cybba is a digital advertising and marketing technology company that helps businesses connect advertising investments to measurable outcomes. It plans, activates, and measures campaigns across the customer journey, from brand awareness to online engagement, store visits, and sales. Its programmatic media services span display, video and connected TV, audio, social media, native, search, and digital out-of-home advertising. Conversion-focused offerings include onsite engagement, email remarketing, and Cybba Lynk.

Cybba combines campaign execution with audience solutions, data, analytics, and measurement consulting. Its AWS-powered Data Management Platform brings together advertising activity and business signals such as footfall, point-of-sale, loyalty app, and CRM data. Clients can use its reporting dashboard to assess how audiences, creative, and channels contribute to results, with the Cybba team helping interpret findings and inform future campaigns. The company also offers drive-to-store and location intelligence capabilities, including measurement for businesses with multiple locations. Cybba serves clients from offices in Boston, Mexico City, and São Paulo.