Dabrand is a dynamic and innovative brand consultancy founded by Daniela Herdoíza, an advertising and branding expert. With a global background working in advertising agencies across various cities such as Savannah, Miami, Hong Kong, and Barcelona, Daniela launched Dabrand in October 2018 with a fresh perspective for the local Ecuadorian market. Dabrand's focus is on strategic creativity, creating brands that go beyond just looking aesthetically pleasing.

By using tools such as customer journey mapping, brand canvas, and brand auditing, they develop brands that are comprehensive in both substance and style—appealing to both the rational and emotional aspects of the consumer. With a rigorous approach that combines psychology, research, design, and strategy, Dabrand has grown from a one-person venture to a profitable company with a multidisciplinary team of 15 members in just four years. The team at Dabrand follows a methodology centered around understanding the authentic connection between brands and consumers.

They believe that successful brands are born from a deep understanding of the What, Why, and How, leaving personal preferences aside. By listening first and then acting, they ensure the success of each project. Dabrand's differentiators lie in their strategic approach, utilizing design thinking, consulting, and insights to develop real and creative solutions.

They have experience working with a range of clients, from small startups to large corporations in various industries. Their young and flexible team, comprising millennials and centennials, brings diverse perspectives that are current, disruptive, and forward-thinking. Dabrand offers a comprehensive range of services, including branding, creative strategy, naming, verbal identity, identity design, packaging design, art direction, editorial design, and digital design.

In today's digital world, they also specialize in digital consultancy, communication strategy, social media management, online advertising, web design, and the creation of engaging content. Additionally, they provide workshops and consulting services. Located in Quito, Ecuador, Dabrand prides itself on its creativity, strategic approach, and commitment to elevating brands to another level.

With a team of talented individuals led by Daniela Herdoíza, Dabrand is dedicated to delivering exceptional branding and creative solutions that resonate with audiences