Dads On Dirt is a vibrant community dedicated to mountain biking, formed by passionate fathers who aim to inspire and guide their children in exploring the joys of cycling. Founded by Greg Koenig, an experienced mountain biker and coach, along with fellow contributors Jake Heusted and Darin Kowalski, this brand embodies the spirit of active family life. The team is committed to promoting outdoor activities and creating a supportive environment for families to ride together.

Dads On Dirt offers a range of products and services, including casual and riding gear that reflects their active lifestyle. They also provide valuable resources such as local trail reviews to help families choose bike routes that suit their needs. With a focus on coaching and mentoring, the brand actively participates in youth mountain biking leagues, ensuring that kids learn to ride in a safe and encouraging setting. Through their initiatives, Dads On Dirt promotes healthy living and builds a strong community foundation for future generations of riders.