Dagens Media

@dagensmedia.no

Dagens Media leads the way with innovative solutions for our Connected TV Out-Of-Home monitors in Fitness Centers. Our 100% live realtime Ad solution makes us available whenever you need access, and our inventory can be bought as Online Video, pDOOH or CTV. Operating across Norway, with an expansion plan to the entire Nordic region in 2024, we are experts in captivating audiences through digital displays in fitness centers. Our network effectively reaches over 840,000 unique individuals each week, characterized predominantly by an audience with an average age of 34.6 years. These individuals average 47 minutes per workout session and engage in about two workout sessions per week. Partner with Dagens Media to strategically position your brand in front of an affluent, engaged, and active audience. "We lift brands, one set at a time"

dagensmedia.no

Dagens Media's Company Logos

Dagens Media's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#66D9EF

Spray

102, 217, 239

190, 81, 67

57, 9, 0, 6

#FFCB70

Goldenrod

255, 203, 112

38, 100, 72

0, 20, 56, 0

#10717B

Surfie Green

16, 113, 123

186, 77, 27

87, 8, 0, 52

About Dagens Media

Dagens Media AS is a Norwegian media company that helps advertisers reach younger audiences through a nationwide network of digital screens. Its placements are designed to connect with people aged 19–39, with a particular focus on strategic locations and communication in fitness-centre environments. The company reports a measured screen-attention rate of 74.81% and says its exposure calculations are based on actual visitor numbers rather than membership totals, providing advertisers with a practical measure of audience reach.

Dagens Media offers access to its advertising inventory through direct purchases or programmatic buying. Its website also shares insights on reaching younger generations, contextual marketing in gyms, the benefits of advertising at fitness centres, and the popularity and accessibility of gyms in Norway. The company says it provides customers of all sizes with the same terms and equal access to its inventory. Based in Lørenskog, Dagens Media presents itself as a hands-on advertising partner focused on attention, fair access, and delivering effective campaign solutions.