BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domains provide technical infrastructure for delivering playable ads, interactive ads and engagement landing pages. The network supports advertising experiences and partner-created offers, while individual landing-page content is produced and managed by independent partners, not BPGame.

Those partners are responsible for the material they publish, and BPGame says it does not verify, endorse or moderate each item individually. The company monitors activity to enforce its platform rules and terms of service, and accepts reports of harmful, abusive or suspicious activity through its trust and safety contact. BPGame also provides a way for visitors to opt out of personalised content and tracking on a device, with the preference stored locally in the browser.

Its domains are intended for technical operations only: they do not conduct commercial transactions, and visitors will not be asked to pay or submit financial information there. BPGame provides information about its playable and interactive advertising services at bpgame. org