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Hex Code
Color name
RGB
HSL
CMYK
#FF0016
Red
255, 0, 22
355, 100, 50
0, 100, 91, 0
#FFFF24
Broom
255, 255, 36
60, 100, 57
0, 0, 86, 0
#006559
Blue Stone
0, 101, 89
173, 100, 20
100, 0, 12, 60
Daiichi is a Hokkaido supermarket company serving communities in the Obihiro, Asahikawa and Sapporo areas. Guided by the idea of bringing together good neighborhoods, good people and happy smiles, the brand describes its approach as “Fresh & Heart.” Its stores offer everyday grocery shopping, with local store information and regional flyers helping customers find products and current deals. Shoppers can also access seasonal gift selections and reservation menus, including gifts featuring Hokkaido agricultural products and autumn specialties.
Daiichi supports customer savings through its Freca point card, with point-multiplier promotions, bonus-point products and charging offers featured across its store regions. The company also provides a mobile app, store and shopping information, and a mobile supermarket service called Tokushimaru. Its website shares sales calendars, events, opening-hour updates and details of participating locations, as well as company and investor information. Daiichi operates stores and distribution facilities in its three regional blocks and promotes community and environmental activities, including food-drive initiatives. The brand combines supermarket retail with customer services and local engagement across Hokkaido.
Brand industry
Food and Drink
Company type
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Year founded
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Company size
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Hokkaido regional food supermarkets
Tokachi grocery retail
Fleca supermarket loyalty program
Fresh food merchandising
Community food-drive programs
How do I download the Daichi Co Ltd logo?
The Daichi Co Ltd logo comes in one version: a logo. Download as transparent PNG.
What does Daichi Co Ltd's branding look like?
The Daiichi wordmark pairs a red, curved wedge or sail-like emblem with a bold red “Daiichi” name, while Japanese company lettering sits above it in black. Across its grocery communications, compact geometric lettering and a vivid red-and-white foundation are balanced by green and yellow promotional accents, simple food and service illustrations, and dense, clearly sectioned information layouts.
What are Daichi Co Ltd's brand colors?
The Daichi Co Ltd color palette uses the hex codes #FF0016, #FFFF24 and #006559.
The Daichi Co Ltd name, logos and brand assets are trademarks of Daichi Co Ltd and its affiliates. Brandfetch isn't affiliated with or endorsed by Daichi Co Ltd. Their use is subject to Daichi Co Ltd's brand guidelines.
