Daikokuya is a Japanese company founded in 1947 that operates stores and online shops for buying and selling pre-owned luxury goods, alongside pawn services. Its products include branded bags, watches, jewelry, precious accessories and clothing. The company draws on its long-standing experience to provide customers with appraisal and resale services, as well as opportunities to shop for secondhand and distinctive items.

Customers can visit Daikokuya stores across multiple prefectures, with locations offering different services and merchandise. For people who cannot easily bring items to a shop, or who live far from one, the company also provides home-visit purchasing: specialist appraisers visit the customer to assess their goods. Daikokuya sells through several online marketplaces, including Rakuten, Rakuma, Yahoo! Shopping, Mercari, Chrono24 and eBay, reaching shoppers in Japan and overseas. Its stores include specialist retail floors, such as a location focused on luxury watches. Daikokuya is headquartered in Minato, Tokyo, and conducts its purchasing, sales and pawn operations under the relevant Japanese secondhand dealer and pawnshop licenses.