Unclaimed brand
The official merchandise site for Dale Earnhardt. Dale Earnhardt Shop merchandise, apparel and gifts for Dale Earnhardt fans.
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Hex Code
Color name
RGB
HSL
CMYK
#CF2E2E
Persian Red
207, 46, 46
0, 64, 50
0, 78, 78, 19
#F3F3F3
Concrete
243, 243, 243
0, 0, 95
0, 0, 0, 5
#212121
Mine Shaft
33, 33, 33
0, 0, 13
0, 0, 0, 87
Dale Earnhardt Incorporated (DEI) is the corporate headquarters for entities connected to the legacy of stock car racing legend Dale Earnhardt. Founded by Dale Earnhardt and Teresa Earnhardt, the organization brings together several businesses and initiatives associated with his name and career. Its portfolio includes the Dale Earnhardt Foundation, Earnhardt Technologies Group, Dale Earnhardt THE Venues, Dale Earnhardt Chevrolet, and Champion Air.
DEI’s website helps visitors explore Dale Earnhardt’s life, timeline, and racing statistics, while providing information about the company’s history, mission, executives, and licensing. It also offers media updates and practical details for contacting the organization or planning a visit. The company is based in Mooresville, North Carolina, and operates its business offices Monday through Friday, from 8 a.m. to 5 p.m. Its public showroom and store are currently closed to the public. DEI provides separate phone contacts for its main office, foundation, and technologies group, along with a contact form for inquiries.
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