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Hex Code
Color name
RGB
HSL
CMYK
#FF0000
Red
255, 0, 0
0, 100, 50
0, 100, 100, 0
#2ABBE8
Picton Blue
42, 187, 232
194, 81, 54
82, 19, 0, 9
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of the Alibaba Group since 2016, Lazada utilizes advanced technology, logistics, and payment solutions to transform the retail landscape. The brand offers a vast selection of products through its flagship features, including LazMall and Lazada Marketplace, connecting consumers to over 32,000 authentic brands with promises of fast delivery and robust return policies.
Lazada Marketplace facilitates global retail access, featuring an extensive array of categories from health and beauty to home appliances. Additionally, its cross-border initiatives allow Southeast Asian sellers to reach international audiences, supported by Alibaba's cutting-edge infrastructure for swift order fulfillment. Committed to secure transactions, Lazada provides intuitive payment options to enhance customer experiences. With a mission to serve 300 million customers by 2030, Lazada is dedicated to innovating the shopping experience across Southeast Asia.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
