Dandelion is an ad technology licensing partner that helps organizations strengthen their digital marketing capabilities while retaining ownership of their data. It provides access to advertising and data technology platforms, alongside strategic project consulting, technical support, and training. Its services support advertisers, agencies, and vendors, with clearly defined roles in its LAVA model: Dandelion manages platform infrastructure and licensing, agencies plan and run campaigns, vendors develop platforms, and advertisers set campaign goals.

Clients can choose from three support tiers. Access is designed for experienced, self-directed platform users; Outcomes combines platform capabilities with Dandelion’s expertise and strategic support; and Transition provides temporary campaign execution help and guidance for organizations managing a shift to in-house operations. Through Greenhouse, its skills academy, Dandelion offers theory-based, platform-focused, and customized courses.

The company highlights exclusive platform licensing, a transparent pricing approach that charges fees on media cost rather than adding fees on fees, and a software-as-a-service model intended to complement rather than compete with agencies.