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Hex Code
Color name
RGB
HSL
CMYK
#CCA245
Roti
204, 162, 69
41, 57, 54
0, 21, 66, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#906D04
Corn Harvest
144, 109, 4
45, 95, 29
0, 24, 97, 44
**Brand Description: Lazada Group**
Lazada Group, founded in 2012, stands as Southeast Asia's foremost eCommerce platform, with operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics capabilities to redefine retail experiences across the region. The brand boasts a comprehensive marketplace, enabling retailers to connect with millions of customers and offering a diverse selection of over 32,000 international and local brands through its signature platform, LazMall.
With an extensive product range spanning 18 categories—including health & beauty, fashion, and home appliances—Lazada caters to varied consumer needs. Its commitment to secure digital transactions ensures customer trust, while the cross-border services connect Southeast Asian consumers with global products. The company's visionary Project Voyager is set to enhance shopping experiences further, ensuring that customers enjoy seamless, fast delivery and unrivaled authenticity in every purchase. By 2030, Lazada aims to serve 300 million customers, continuing its mission to set the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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