Daniel Li

The DL is a technology newsletter and personal website by Dan, who describes himself as CEO of Plus and a venture partner at Madrona. Focused on technology in the Pacific Northwest, the publication helps readers follow regional startups, venture activity, and broader developments across the tech industry. Its articles cover subjects including fundraising, software businesses, artificial intelligence, gaming, major technology companies, and the business stories behind startups.

The site also features commentary and analysis on topics such as Seattle’s unicorn companies, investment areas, compensation at technology firms, and notable industry events. Readers can explore featured posts, topical archives, and summaries of venture deals, including coverage of funding announced by Pacific Northwest startups. Some pieces draw on reader responses or highlight ideas and reporting from elsewhere, while others offer Dan’s own perspectives and explainers.

Together, the newsletter and accompanying website provide an accessible guide to the people, companies, and conversations shaping technology in the Pacific Northwest