Darby Digital is an Ireland-based lead generation service focused on helping tradespeople attract more of the right customers. Working with trades such as electricians, plumbers, roofers, heating engineers, carpenters and painters, the company connects businesses with homeowners and organisations looking to hire. Its approach combines targeted advertising with automated enquiry handling to turn local interest into potential jobs.

Darby Digital manages Google Ads to reach people actively searching for a trade, alongside Facebook and Instagram advertising to introduce services to prospective customers. A 24/7 AI assistant captures enquiries and responds promptly, while automated follow-up helps businesses stay in touch with leads. Tradespeople receive instant notifications containing enquiry details, so they can follow up and pursue suitable work.

The service is designed to manage the process from advertising through to enquiry, allowing tradespeople to focus on delivering their work. Darby Digital says its leads are exclusive rather than shared, offers no long-term contracts, and invites businesses to discuss their needs in an informal consultation.