Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
Dark Horse Equestrian | Newtown is a brand born out of one person's passion for horses and a simple comment. In 2014, our founder, Leela, started making her own high visibility leg bands and received positive feedback from a friend while riding together. This sparked the idea to create and sell these unique items online.
Armed with a borrowed sewing machine, Leela began making and selling small high visibility items, laying the foundation for Dark Horse Equestrian. The name Dark Horse was chosen because it represents a previously unknown person or thing that emerges to prominence, against all odds. This resonated with Leela, who wanted to succeed in the equestrian industry despite her working-class background.
Over the years, Dark Horse Equestrian evolved, offering fashionable and affordable high visibility products. In 2019, we expanded into equestrian clothing, providing high-quality goods at affordable prices for all shapes, sizes, and budgets. Each design is created with simplicity and a timeless appeal in mind.
We take pride in being based in the Royal Welsh Warehouse in Newtown Mid Wales and creating jobs within the UK. Our team, from manufacturing to management, works together with a focus on equality and respect for all. At Dark Horse Equestrian, our customers are at the heart of everything we do.
We value your continued support and would like to express our gratitude. Join us in our mission to make equestrian fashion accessible to all and discover our range of products today
Brand industry
Pets and Animals
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size