Unclaimed brand
Data Purl is an eCommerce pricing and assortment data provider that follows every brand across the retailers that sell it: SKU-level price, discount, availability and assortment history across 400+ retailers back to 2013, compared like for like, with brands resolved to their owners, public or private, and listed owners mapped to tickers.
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Hex Code
Color name
RGB
HSL
CMYK
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#F4F2EA
Spring Wood
244, 242, 234
48, 31, 94
0, 1, 4, 4
#00544E
Sherpa Blue
0, 84, 78
176, 100, 16
100, 0, 7, 67
Data Purl is an eCommerce pricing and assortment data provider serving investors, private equity teams and consultants. Since 2018, it has tracked more than 100 million products weekly across 400-plus retailers in the US, UK, Europe and Asia, with historical data dating back to 2013. Its platform follows brands across the retailers that sell them, including their own websites where tracked, and compares prices, discounts, availability and product ranges on a like-for-like basis.
Data Purl offers structured SKU-level datafeeds, ticker-linked analytics, category indicators, custom research extracts and a self-service analytics portal. Users can explore company, brand, retailer and category trends, including markdowns, product availability, assortment shifts and promotional intensity. The data covers sectors such as apparel and footwear, home and living, and consumer goods, with grocery coverage in the US rolling out from late 2026.
The company standardizes information across approximately 4,000 product categories, resolves brands to their owners and maps more than 1,900 listed companies to tickers.
Brand industry
Business and Consumer Services
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How do I download the Data Purl logo?
The Data Purl logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Data Purl's brand colors?
The Data Purl color palette uses the hex codes #000000, #F4F2EA and #00544E.
The Data Purl name, logos and brand assets are trademarks of Data Purl and its affiliates. Brandfetch isn't affiliated with or endorsed by Data Purl. Their use is subject to Data Purl's brand guidelines.
