datadecisions Group

Data Decisions Group is a data-driven marketing service firm with a passion for leveraging data to generate marketing results. They understand the profound impact data can have on clients' marketing efforts and are committed to providing the data their clients need, whether it's through data lists, data processing, or market research. With their agility and timeliness, they ensure that their support directly influences results.

Believing in the power of subject matter experts backed by primary market research and data aggregation, Data Decisions Group strives to increase the ROI of marketing spend by defining market segments, developing messaging guidelines, observing channel preference, and scoring the propensity to buy now. They aim to understand the why behind the what by accurately analyzing consumer attitudes and behaviors, enabling them to predict how consumers will respond to specific messaging and products. With a history rooted in the merger of FGI Research and Web Decisions Group, Data Decisions Group has expanded its capabilities by acquiring Reach Analytics Predictive Modeling, an AWS-based machine learning platform.

Their combination of primary market research with a robust omnichannel marketing platform allows for personalized communication and continues to drive their growth