DATA for GOOD is a Danish not-for-profit organization that focuses on promoting individual data rights and ensuring GDPR compliance for businesses. Their goal is to empower individuals to exercise their right to data portability and make their data available for common good purposes. They believe that by giving individuals control over their own data, trust can be reestablished in data sharing and more data can be contributed to projects and organizations with legitimate interests.

To achieve this, DATA for GOOD has developed a platform that allows researchers and analysts to access valuable insights from accumulated data without accessing the raw input data. This is possible through the use of encryption protocol Secure Multiparty Computation (MPC). The platform ensures GDPR compliance and anonymizes data, creating a neutral intermediary that safeguards data and prevents exploitation.

DATA for GOOD offers products such as CONSENT-as-a-service, DATA-as-a-service, and ANALYTICS-as-a-service, which enable the acquisition and utilization of data in a responsible and compliant manner. The organization is involved in various public-private R&D projects, including CRANE and CareMatrix, which aim to maximize the potential of data in healthcare. DATA for GOOD also has a support network for companies and organizations that wish to contribute to the development of their platform and promote ethical data handling.

Their work has been recognized with the MyData Operator Certificate for providing human-centric solutions and empowering individuals to manage their personal data. DATA for GOOD is operated by a foundation and managed by a board and a small administration unit, with support from volunteers