LiveRamp is a data collaboration and marketing technology company that helps brands and their partners connect information, understand audiences, and improve advertising performance. Its platform supports enterprise identity resolution, data enrichment, audience segmentation, media activation, data monetization, and collaboration through clean rooms. LiveRamp also provides flexible APIs, governance features, and RampID-powered connections designed to help organizations use data responsibly across platforms and partners.

A central offering is cross-media measurement and analytics, which brings together performance data from TV, connected TV, social media, publishers, and programmatic advertising. By reducing fragmentation across datasets and environments, LiveRamp helps marketers connect media exposure with conversions, assess investment, and identify opportunities to improve campaigns. Its solutions also help organizations access trusted third-party data, strengthen addressability, and build partnerships with publishers and brands.

LiveRamp serves agencies, brands, publishers, data sellers, and technology platforms across industries including retail, financial services, healthcare, automotive, and media. The company offers customer stories, product demonstrations, training, research, and other resources to help customers use its platform and make more informed marketing decisions.