Dating X is a personalized matchmaking and dating-coaching service led by sisters and matchmakers Jolene and Celine. Its approach centers on getting clients in front of people worth meeting through thoughtful personal introductions and guidance tailored to their needs. Rather than relying on algorithm-generated matches, the service emphasizes getting to know each client and personally vetting potential introductions.

The Personalized Matchmaking program pairs clients one-on-one with Celine for six months. It includes six curated introductions, ongoing coaching, and a professional photo session. Dating X also offers consultations to discuss a client’s dating experiences, review their profile, and explore matchmaking options. For people seeking other ways to connect, the brand invites singles to create a free profile in its community directory, which welcomes LGBTQ+ people and all others. Dating X also provides dating resources and opportunities to connect through the Singles Collective, alongside services for matchmakers and potential collaborators. With a heart-centered focus on authentic connections and marriage-ready relationships, Dating X aims to help people build a more confident, intentional dating life.