Dawid Gicala is an independent digital marketing and web development service provider helping businesses improve their visibility in Google and make their websites work harder. His services bring together search engine optimisation (SEO), content, WordPress development and Google Ads, with direct client collaboration and clear explanations of the work being done.

SEO support includes developing website content and structure, improving internal links, targeting relevant search phrases and building quality external links. Gicala also arranges sponsored publications on selected websites, with content and placements chosen to suit each project. For businesses that need a new or improved online presence, he creates WordPress websites and WooCommerce stores designed to be readable on mobile devices, straightforward to manage and prepared for SEO. Google Ads campaigns are planned around relevant searches, locations and budgets, with attention to reducing irrelevant traffic and reporting on performance.

Rather than prescribing the same package to every business, Gicala assesses its needs and recommends suitable actions.