Dub is a link management platform designed to help modern marketing teams create, share, and measure links. More than a link shortener, it offers branded short links using custom domains, with paid plans including a complimentary custom domain. Users can create QR codes for short links and customize them with a logo.

Dub’s analytics provide information such as clicks, geolocation, device, browser, and referrer, helping teams understand how links perform. Additional features include link previews, UTM parameters, expiration settings, device and geographic targeting, link cloaking, and password protection. Teams can invite colleagues to collaborate, while enterprise customers can use SAML single sign-on with Okta, Google, and Azure AD.

The platform also offers Dub Analytics, Dub Links, and a Dub API, alongside integrations and resources such as documentation and a help center. Its listed use cases include marketing attribution, content creation, and affiliate management. Dub serves businesses ranging from startups to enterprise organizations, offering free access, paid plans, and options to book a product demo.